Agri marketing · Since 2018
We grow
agri brands.
Brand, campaigns, films and field activation for seed, biological and crop-input companies — in every farmer's language. Backed by the technology to measure every step.
We help seed and agri-input companies win the farmer — with brands they trust, campaigns in their own language, films they finish and field teams that show up. Then we build the technology that measures every step.
Marketing, from the brand book to the dealer counter.
Five practices, one team. Pick one or run the whole season with us.
Brand & packaging
Positioning, identity, brand books, seed packets and labels.
02Campaigns & WhatsApp
Meta, YouTube and WhatsApp campaigns timed to the crop.
03Films & content
AI films, songs and micro-dramas — in a dozen Indian languages.
04On-ground activation
Vans, demos, dealer meets, haats and wall paintings.
05India market entry
For global biological, biostimulant and seed brands.
Where the farmer is,
Newway is.
On the wall, the van, the WhatsApp group and the YouTube feed — in a dozen Indian languages.
Why our campaigns work, season after season.
Read the crop, not the calendar
Every plan starts from sowing windows, purchase weeks and the dealer counter — district by district, crop by crop.
Write in the farmer's language
A creative matrix of crop × product × region, written natively in Gujarati, Marathi, Hindi, Telugu and more.
Be everywhere in the buying week
Maximum-frequency recall around purchase time — Reels, YouTube, WhatsApp, vans and walls at once.
Never let a lead go cold
Lead forms and click-to-WhatsApp feed a CRM; AI voice calls and field officers follow up the same day.
And the technology to prove it.
Every campaign we run plugs into software we build — so every farmer reached becomes a record, a call, a visit and a sale.
Bajra · Rajasthan · from van stop
Spoke in Hindi · field officer notified
Cotton growers · spray window tomorrow
Tracked by territory
Illustrative
Selected work
Every season, a new field of proof.
Sun Max on wheels.
Three cumin seasons. One system that never switches off.
#VLSKisan — a farmer community that kept growing.
Sikka: Maharashtra, in Marathi, end to end.
Brands that grow with us
From the founder
“Indian farmers deserve the same quality of ideas global agriculture gets — in their own language, at the moment they decide.”
Insights
White papers and field notes.
The Agri Growth Stack: connecting marketing, field force and data in seed and agri-input companies
Why most agri-input companies lose farmers between the ad and the dealer counter — and the five-layer stack that fixes it.
Bringing global biologicals to Indian farmers: a market-entry playbook
How international biostimulant, biological and seed companies can earn trust in Indian fields — positioning, literature, distributors and proof.
Why farmers trust a film in their own dialect
Translation gets the words right. Transcreation gets the farmer to stop scrolling.
Start a project
Let's grow your brand this season.
sales@newwayagri.com · +91 98884 42933