Brand & packaging
Brands farmers recognise from across the mandi.
We study every client before we design anything — their crops, their regions, their competitors, how farmers and dealers see them today, and the one promise they can own. Then we build the system: logo, colour, type in Indian scripts, voice, claims rules and every application from packet to dealer board.
How we do it
Discovery
Field visits, dealer and farmer conversations, competitor shelf audits and a review of every existing touchpoint.
Positioning
The space the brand can own, its USP and outlook — written as a short brand story leadership signs off.
Identity
Logo refinement or creation, colour drawn from the crops the brand serves, typography that works in Devanagari, Gujarati and Telugu.
Voice & claims
Tone of voice plus claims rules that keep marketing honest and compliant — tolerance is not immunity.
Applications
Seed packets, bottle labels, leaflets, catalogues, vans, dealer boards, social templates and stationery.
Range architecture
One front-of-pack grid for the whole range, so only crop, variety and photo change.
Content
Composition, dose, crop schedules and benefits written from the technical dossier — checked against the label.
Questions
Good to know.
How long does a brand book take?
A full corporate brand book typically runs four to eight weeks from discovery to final files, depending on how many sub-brands and applications are involved.
Do you redesign the logo?
Only when it is needed. Most of our seed and agri-input clients keep their mark; we codify it, clean it up and build a system around it.
Can you design to Seeds Act and FCO label rules?
Yes. Statutory content — lot number, germination, purity, validity, MRP and registration details — is placed exactly as required and never restyled for design reasons.
Do you supply print?
We deliver press-ready files and can coordinate printing with your vendors.
Start a project
Let's grow your brand this season.
sales@newwayagri.com · +91 98884 42933