Season playbook
Three cumin seasons. One system that never switches off.
Always-on Gujarati campaigns that follow the crop — awareness before sowing, leads at purchase, recall at the counter, and WhatsApp as the farmer's front door.
The challenge
Cumin and groundnut buying decisions in Saurashtra and Kutch happen in a few tight weeks. Nidhi needed to be top of mind before those weeks and at the counter during them — every season, without starting from zero each time.
What we did
Season calendar
Awareness, lead, recall and dealer phases mapped to sowing windows for cumin and groundnut.
WhatsApp as a counter
Click-to-WhatsApp ads open a Gujarati farmer conversation that answers, qualifies and hands over to dealers.
Gujarati reel engine
Farmer films, songs and festive reels in the language farmers speak at home.
Recall & retargeting
Recall bursts at purchase time and retargeting for dealers and the field team.
AI calling & website
AI calling to follow up farmer leads, plus the brand website and social running all year.
Creative delivered
The films.
Areas targeted
Where the brand showed up.
Delivered
Growth you can see in the field.
Start a project
Let's grow your brand this season.
sales@newwayagri.com · +91 98884 42933