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Agriculture is
our core.

Newway Agri is a marketing and technology company built for agriculture. For seed, biological, crop-nutrition and crop-protection companies, we do the brand, the campaign, the film, the field activation and the software — in the farmer's language.

Mustard field in bloom

Our story

From marketing across industries to India's agri specialists.

Newway began seven to eight years ago as a marketing company working across industries and markets. Agriculture kept pulling us back — the scale of Indian farming, the seasons that never wait, and how few marketing partners truly understood a seed launch or a dealer counter.

So we made agriculture our core. Today Newway Agri works with seed companies, biostimulant and biological brands and global crop-input companies entering India, and AgriForce OS — our own operating system — runs the technology side of the business.

We are focused, on purpose: seeds and biologicals, with a keen eye on sustainable agriculture — inputs that help farmers do more with less.

Piyush Khullar

Founder

Piyush Khullar

Founder & Managing Director

A first-generation entrepreneur, Piyush started Newway with a strong marketing background built across multiple industries and markets, before choosing agriculture as the company's core in India.

He has spent time on global agriculture platforms in the UK, Europe and South-East Asia — studying new technologies and what leading agri companies there are doing — and brings those lessons home to help Indian agri companies grow stronger.

He also helps international companies bring their solutions for Indian farmers into India, with a particular focus on biostimulants, biologicals and seeds, and on sustainable agriculture.

Piyush is an alumnus of the Indian School of Business (ISB), completing the I-Venture Immersive programme in 2026.

First-generation entrepreneurMarketing across industriesUK · Europe · South-East AsiaBiologicals & seedsSustainable agricultureISB · 2026

What we believe

Five things we never compromise on.

Field firstWe plan from the crop calendar and the village, not the boardroom.
Native languageEvery farmer deserves to be spoken to in their own words.
Honest claimsTolerance is not immunity. We keep marketing truthful and compliant.
Sustainable focusWe favour inputs and practices that help farmers do more with less.
Speed with careAI and software make us fast; agronomy and field sense keep us right.
Farmer ploughing with oxen
Ploughing at dusk
Cotton branch

Milestones

Growing with every season.

2018

Newway founded — marketing across industries.

2022

First international crop-input brand launched in India with Newway as its on-ground team.

2024

Newway Agri established as the agriculture company of the group.

2025

Van campaigns, lucky draws and AI film studio scale up for national seed brands.

2026

AgriForce OS launched · Piyush graduates from ISB's I-Venture Immersive programme.

Where we are

Close to the field. Connected to the world.

ChandigarhHead office · Plot 78, Industrial Area Phase I
Hisar, HaryanaField operations
Mohali, PunjabStudio & support
HyderabadSouth India desk
London71-75 Shelton Street, Covent Garden

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sales@newwayagri.com · +91 98884 42933