Field notes.
How marketing, IT and AI can serve Indian agri companies — and India's farmers — better.
The Agri Growth Stack: connecting marketing, field force and data in seed and agri-input companies
Why most agri-input companies lose farmers between the ad and the dealer counter — and the five-layer stack that fixes it.
Bringing global biologicals to Indian farmers: a market-entry playbook
How international biostimulant, biological and seed companies can earn trust in Indian fields — positioning, literature, distributors and proof.
Why farmers trust a film in their own dialect
Translation gets the words right. Transcreation gets the farmer to stop scrolling.
WhatsApp is the new dealer counter
How click-to-WhatsApp ads, broadcasts and communities turn farmer curiosity into conversations that sell.
Plan marketing on the crop calendar, not the financial year
Sowing windows decide when farmers listen and when they buy. Your media plan should too.
Farmer data hygiene: the unglamorous step behind every good campaign
Clean, segmented farmer data makes every rupee of WhatsApp and Meta spend work harder.
AI video for seed companies: speed without losing the field
How AI lets a seed company make a film for every hybrid — and the rules that keep those films believable.
What a seed-company brand book must cover — beyond the logo
Packets, labels, claims rules and dealer boards: the parts of a brand book that actually get used.
Websites that work for agri companies: speed, languages and a CRM behind every form
Fast pages on rural networks, products by crop and every enquiry captured — the checklist we build to.
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