360° regional campaign
Sikka: Maharashtra, in Marathi, end to end.
A 360° Maharashtra campaign across six districts — Marathi films and jingle on screens, and demos, dealer meets, haat stalls and a van on the ground.
The challenge
Laxmi Sikka had to win maize farmers in Khandesh, Marathwada and western Maharashtra. That meant speaking Marathi everywhere — on YouTube, on Meta, and at the haat.
What we did
District plan
Dhule–Shirpur, Nandurbar–Shahada, Jalgaon–Chopda & Pachora, Chh. Sambhajinagar–Vaijapur & Phulambri, Ahmednagar–Mirajgaon, Solapur–Malshiras.
Marathi creative
A Marathi jingle, Sikka brand film, Zara launch film and song.
Digital layer
Meta, YouTube and Google Display running in phases across the season.
On-ground layer
Farmer demos, dealer meets, haat stalls and a branded van in the same talukas.
Festival moments
Ram Navami and Ganesh films that kept the brand in farmers' feeds.
Creative delivered
The films.
Areas targeted
Where the brand showed up.
Delivered
Growth you can see in the field.
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