Field campaign
Sun Max on wheels.
A branded van that turned every village stop into a show — jingle, film, games, and a farmer list that went straight into CRM.
The challenge
Sun Max needed to be the bajra hybrid farmers asked for by name across the Rajasthan–Haryana belt before sowing. Hoardings alone don't start conversations. A van that arrives, plays a song everyone hums, and gets the whole chaupal playing does.
What we did
Route & SOP
District-wise van routes, a stop-by-stop SOP and a crew cheat sheet so every village got the same show.
The jingle
A folk-hook jingle in Rajasthani-Hindi that announced the van before it turned into the lane.
Film on the van screen
Product film and farmer testimony played on the LED panel at every stop.
Two village games
Target mein bharo bharosa and Dana bharo, daav lagao — games built around the seed promise, with branded prizes.
Leads into CRM
Every participant captured on the spot and routed to dealers and the sales team.
The hook
सन मैक्स का दाना, सब पे भारी!
“Sun Max grain outweighs them all.” — the van jingle hook
Creative delivered
The films.
Areas targeted
Where the brand showed up.
Delivered
Growth you can see in the field.
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sales@newwayagri.com · +91 98884 42933