Farmer community
#VLSKisan — a farmer community that kept growing.
A hashtag-led farmer campaign on Facebook, a lucky draw that brought growers in, and a Progressive Growers WhatsApp community that kept them talking.
The challenge
A global biostimulant brand needed Indian farmers to know it, try it and talk about it. #VLSKisan gave growers a name to rally around — and a reason to share their fields.
What we did
#VLSKisan on Facebook
Farmer stories, field results and product moments under one hashtag that is still live today.
Lucky draw
Farmers entered by registering their purchase; draws held openly and winners celebrated in the community.
Progressive Growers
A WhatsApp community for advanced growers, with crop advice and trial updates.
Grower registry
Every farmer captured in a state-wise registry for future campaigns.
Trial repository
A searchable web app of field trials and growers for the sales team.
Areas targeted
Where the brand showed up.
Delivered
Growth you can see in the field.
Start a project
Let's grow your brand this season.
sales@newwayagri.com · +91 98884 42933