A brand book that only covers logo and colours ends up in a drawer. In agriculture, the brand lives on the packet, the label, the dealer board and the van.
Chapters that matter
- Brand story and promise in plain words.
- Logo system, including sub-brands and range marks.
- Colour drawn from the crops the brand serves.
- Typography that works in Indian scripts.
- Voice and claims rules that keep marketing compliant.
- Applications: packet grid, bottle labels, leaflets, dealer boards, vans and social templates.
Write it so a dealer's printer and a new marketing hire can both use it on day one.
Written by the Newway Agri team.