Most agri companies sit on years of farmer and dealer lists — from meetings, coupons, field days and call centres. Messy formats, duplicates and missing crop or district fields make those lists nearly useless for targeting.
A simple routine
- Standardise every phone number to one format and validate it.
- Remove duplicates, keeping the richest record.
- Tag crop, district and taluka where known.
- Split farmers, dealers and team members into separate lists.
- Refresh after every campaign.
Clean lists become lookalike audiences, retargeting pools and WhatsApp segments. Dirty lists become wasted reach.
Written by the Newway Agri team.