A seed purchase decision is made in a few weeks before sowing. Spend that arrives after the window is wasted; spend that arrives too early is forgotten.
Four phases every season
- Awareness — four to six weeks before sowing: films, songs, walls, vans.
- Leads — two to three weeks before: lead forms, WhatsApp, IVR.
- Recall — the buying week: maximum frequency on the people who already know you.
- Dealer — throughout: retarget dealers and your own team so the whole channel sees the push.
Plan the next season before the current one ends — the best creative needs time.
Written by the Newway Agri team.