Full-stack brand
From first lead campaign to a full brand system.
Gujarati lead campaigns grew into celebrity-led Rabi films, corporate brand guidelines and the King & Queen catalogue.
ClientWestern Bio · King & Queen
CropMustard · Cumin · Vegetables
SeasonRabi
Languagesગુજરાતી · हिन्दी
The challenge
Western Bio's products were good; the brand wasn't consistent from leaflet to video to packet. As the campaigns worked, the next job was making every touchpoint look like one company.
What we did
Lead & video campaigns
Gujarati campaigns for mustard and cumin.
King Sumo Gold
A Rabi push for the mustard hero product with celebrity-led films.
Brand guidelines
Logo, colour, type and layout rules for the whole company.
King & Queen catalogue
A product catalogue farmers and dealers actually keep.
Areas targeted
Where the brand showed up.
GujaratRajasthan
Delivered
Growth you can see in the field.
Rabi filmsCelebrity-led
Brand guidelinesCorporate identity system
CatalogueKing & Queen range
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Let's grow your brand this season.
sales@newwayagri.com · +91 98884 42933