New-market launch
Taking a research pea into a new state.
A Gujarat brand's first step into Madhya Pradesh — Hindi creative, district targeting and a phase-gated plan that only scaled what worked.
ClientNidhi Seeds
CropHara Bhara pea
SeasonRabi launch
Languagesहिन्दी
The challenge
Nidhi had a strong Gujarat name and a new pea variety. Madhya Pradesh farmers had never heard of either. The launch had to build trust in Hindi, district by district, without burning the season on guesswork.
What we did
Phase-gated plan
Test districts first, then expand only into what showed real farmer response.
Hindi ad variants
Multiple Hindi creative routes tested side by side for the pea launch.
District map
Targeting drawn around pea-growing districts and dealer reach.
Dealer hand-off
Leads routed to the MP dealer network as it came up.
Areas targeted
Where the brand showed up.
Madhya Pradesh
Delivered
Growth you can see in the field.
Launch planPhase gates and district map
Hindi creativesAd variants for testing
Lead routingFarmer leads to new dealers
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sales@newwayagri.com · +91 98884 42933