Multilingual scale
11 products. 11 states. One Kharif.
From a regional brand to a national digital presence — state-wise campaigns, each in its own language, with leads routed automatically to the right team.
ClientKurnool Seeds
CropHybrid maize + 10 more
SeasonKharif
Languagesहिन्दी · বাংলা · অসমীয়া · తెలుగు · ಕನ್ನಡ · தமிழ் · मराठी
The challenge
Kurnool Seeds wanted to be visible far beyond its home market in a single Kharif. That needed one campaign architecture that could speak eleven states' languages and send every farmer to the right dealer.
What we did
Kharif plan
Product × state matrix with timing for each sowing window.
Same ad, many languages
One creative idea adapted for each state's language and crop.
Video & WhatsApp
Regional videos and WhatsApp follow-up for farmers.
BTL toolkit
Posters, leaflets and dealer material for the field team.
Lead routing
Automated routing of leads to state teams.
Areas targeted
Where the brand showed up.
Uttar PradeshTelanganaMaharashtraMadhya PradeshKarnatakaTamil NaduBiharWest BengalAssamJharkhandChhattisgarh
Delivered
Growth you can see in the field.
Kharif planState × product
Regional creativesEach state's language
VideosProduct & awareness
BTL toolkitField-ready
Lead routingAutomated hand-off
Start a project
Let's grow your brand this season.
sales@newwayagri.com · +91 98884 42933